About Us

Aloha Shirt Collective is the internet’s most trusted source for emotionally resonant, academically rigorous, and occasionally judgmental reviews of aloha shirts. Founded in 2024, the Collective has quickly become the global leader in floral textile analysis, reverse print anthropology, and short-sleeve existentialism.

Our team of deeply unqualified experts explores the intersection of color, collar, and culture with an unwavering commitment to the truth—especially when that truth involves coconut buttons.

We believe aloha shirts are more than garments.

They are identity.

They are legacy.

They are sometimes rayon.

Our mission is simple:

• Elevate the discourse around tropical casualwear

• Hold shirt manufacturers accountable for pocket placement

• Provide an outlet for people who have very strong opinions about plumeria patterns and nowhere else to put them

We review every shirt the way it deserves to be reviewed: with care, with context, and with one eye closed because the sun is in our face and we forgot our sunglasses.

Aloha Shirt Collective is independently operated and editorially reckless.

We are not affiliated with any particular shirtmaker, laundromat, or cruise line, though our contributors have been known to frequent all three.

For media inquiries, brand submissions, or philosophical questions about whether a shirt can be too breathable:

📧 aloha@alohashirtcollective.com

We are based in Hawai‘i.

We are from nowhere in particular.

We are made of buttons and dreams.